
Digital Marketing and Social Media - Access to HE
B01155
This course will develop your skills and knowledge in Digital Marketing and Social Media; a field that continues to grow year upon year and is relied upon by businesses around the world.
Access courses are designed to prepare you for university, and the the completion of this Level 3 diploma will give you the qualification required to do so. The course can also be used to support your entry into employment or into an apprenticeship within this field.
Many students progress onto their chosen field of study at university including pathways such as Digital Marketing, Marketing, Advertising, PR, Media and Communications, International Business and some progress into employment within Digital Marketing / Social Media or into an apprenticeship related to their course of study.
In 2023, access learners received offers from a range of universities, including from Sheffield, Bournemouth, St Mary s, Winchester, Nottingham Trent, Greenwich, Anglia Ruskin, Ravensbourne, Kingston, Westminster and Portsmouth.
Course Content
The Access to Higher Education courses are designed to develop both your practical and theoretical knowledge in a range of different topics related to your chosen subject area. This includes the development of your study skills, as well as the opportunity to work and study in a collaborative environment across the academic year.
The Digital Marketing and Social Media course will include the following units (subject to change):
Sourcing and Reading Information
Preparing for Higher Education
Using IT
Website Design and Creation
Introduction to Media Communications
Introduction to Social Media
Business Organisations
Website Optimisation
Digital Marketing
Delivering Seminar Papers
Statistics
Video Making
Extended Project
Entry Requirements
For your application to be considered you must be 18 or over on 31st August prior to the course start date
You should have a grade C or above at GCSE English and Maths gained within the last five years. If you do not have this you may still apply and provide evidence of any other qualifications you have done. All applicants will also be asked to undertake a screening test in Maths and English. You should be able to write fluently and understand business materials including financial information.
You will be interviewed to assess whether the course is appropriate for you. Access courses are designed for learners aged 19 and above.
However, we may consider applications from applicants aged 18, according to individual circumstances. In this case, you would be required to undertake a full time study programme in the same way as in a school or college setting. A study programme includes the core access qualification plus relevant work experience, tutorial sessions and enrichment activities.
Attendance Requirements
Learners are expected to attend all sessions. Every 6 weeks all students will be given a formal tutorial at which your continuation, progress and attendance will be reviewed.
Assessment Methods
You will be continually assessed and the main assessment method is coursework, there will also be some assessment through reviewing case studies, preparing reports and projects.
The access course is an intensive course and the demand on learners to meet assessment targets is extremely high. There are around 20 assignments to be included in your final portfolio of evidence. As a consequence you will be expected to meet our requirements for regular attendance and meet assessment deadlines. Failure to do so could end in your withdrawal after six weeks.
Further Study Options
Completing this course allows you to apply for university degree courses. One big advantage of this course is that you can complete it in a much shorter time than A-levels.
Many students progress onto their chosen field of study at university, with others progressing into employment or into an apprenticeship related to their course of study. In 2023, all access learners received offers from a range of universities, including from Sheffield, Bournemouth, St Mary s, Queen Mary s, University of Creative Arts, Greenwich, Ravensbourne, Kingston, Westminster and Portsmouth.
Additional Information
Additional learning support can be considered in certain cases, please discuss with the tutor at interview.
For further information about the course, email rbs@rhacc.ac.uk