Digital Marketing - Level 4 Certificate (OCNLR)

The OCNLR Level 4 Qualifications in Digital Marketing are professional qualifications which offer practising and aspiring marketers flexible routes into the knowledge and understanding
relevant to digital marketing, enabling them to apply this in the workplace and equip them for a successful professional career.

Course Content

You will learn about

Marketing Fundamentals
Digital Analytics
The Online Customer Experience
The Essentials of Digital Marketing
Digital Marketing Planning

For full unit information you can see the online syllabus on
Digital Marketing Level 4

Safety Information
We want to keep you safe while you are at RHACC and as such all on-site classes will have additional hygiene procedures in place, as per government guidelines. Please note that if guidance changes, we may need to make changes to your course, such as reducing numbers attending onsite, or in the event of lockdown, postponing or moving the course online. Please act responsibly and do not attend the class if you display any of the symptoms of Covid-19 or have been in recent contact with someone who has. Please see government advice here.

Entry Requirements

To be eligible for this course you must be 19 or over on 31st August prior to the course start date.

There are no formal requirements for entry onto OCNLR Level 4 Qualifications in Digital Marketing and although some work experience may be useful, it is not essential. A level 3 qualification
may also be useful. You will need to have at least level 2 or equivalent in English to be accepted onto this programme.

First Class Requirements

Notepad, pen, optional to bring your own mobile or tablet / laptop for classroom IT activities although PC access will be provided.

Attendance Requirements

Attendance required is 100% Mandatory for each session.

Assessment Methods

You will develop your understanding through
case study, written questions, report, oral q/a and written descriptions.

Further Study Options

Further study towards a diploma in Digital marketing Level 4 or access to CAM/CIM qualifications

Additional Information


Remote Learning:
Some of our courses are now delivered through remote learning, including video conferencing (using Microsoft Teams, Zoom, Skype) and email contact with your tutor.

If your course is indicated as an ONLINE COURSE, you will need either a PC (with a camera and microphone), laptop, tablet, smartphone and access to the internet to be able to join the lessons. Lessons will run at the published time – so be ready and set up to join in.

We hope you will enjoy this new approach to learning – many of our learners have commented on how they are enjoying the classes and have improved their IT and digital skills in the process.

Please don't worry if some of this is new to you - you are not alone! See here for guidance on how to use our simple software. If you are experiencing any problems with connection or installing software for your online class please contact our eLearning support team via the Student Intranet Portal: We are here to help you.