Intro to Digital Marketing and Social Media (Hillcroft Campus, Surbiton)

We are proud of our diverse learner groups, and range of support to enable access for all learners regardless of ability or background. However, we also recognize that some women benefit from the supportive and close-knit environment of a women-only class, which can help to develop the skills, confidence and ambition to succeed in mainstream education, work and community settings.

Some women have been socially marginalised because they left school with few or no qualifications, have a disability or have had their education or career plans disrupted by caring responsibilities. Some women have also experienced abusive or unhealthy relationships with friends, partners or family, and this can be an additional barrier to moving on.

This is an introductory course to introduce learners to digital marketing and social media. We will aim to explain the terminology associated with Digital Marketing and give practical skills to also try out some of these practices by introducing to you to different software systems and social media platforms.

You may be starting and developing a business, or wanting to work in this field and need an introduction.

You may have completed a web design or mobile apps course and wish
to consider how to market your services or products.

This course is taught in the class room in a socially distanced and safe setting at the Hillcroft campus.

Course Content

We will cover the following content

What Digital Marketing is and why it's important

Role of a website and how it is central to Digital Marketing

An overview of the types of Digital Marketing Techniques including:

Email Marketing
Search engine optimisation (SEO)
Search engine marketing (SEM)
Social Media Marketing (SMM)
Online Ads
Content Marketing

There will also be some time for practical work and trying out some of these

Safety Information
We want to keep you safe while you are at RHACC and as such all on-site classes will have additional hygiene procedures in place, as per government guidelines. Please note that if guidance changes, we may need to make changes to your course, such as reducing numbers attending onsite, or in the event of lockdown, postponing or moving the course online. Please act responsibly and do not attend the class if you display any of the symptoms of Covid-19 or have been in recent contact with someone who has. Please see government advice here.

Entry Requirements

To be eligible for this course you must be 19 or over on 31st August prior to the course start date.

Assessment Methods

Individual Learning Plan
Short tasks in class

Further Study Options

Digital Marketing Certificate Level 2
Other Digital Marketing and Social Media courses

Additional Information

You will need to have basic IT skills - computer, email, internet to be able to take part in the practical exercises.

The course is designed for women with little or no previous knowledge of this subject


Remote Learning:
Some of our courses are now delivered through remote learning, including video conferencing (using Microsoft Teams, Zoom, Skype) and email contact with your tutor.

If your course is indicated as an ONLINE COURSE, you will need either a PC (with a camera and microphone), laptop, tablet, smartphone and access to the internet to be able to join the lessons. Lessons will run at the published time – so be ready and set up to join in.

We hope you will enjoy this new approach to learning – many of our learners have commented on how they are enjoying the classes and have improved their IT and digital skills in the process.

Please don't worry if some of this is new to you - you are not alone! See here for guidance on how to use our simple software. If you are experiencing any problems with connection or installing software for your online class please contact our eLearning support team via the Student Intranet Portal: We are here to help you.