Intro to Digital Marketing and Social Media (Hillcroft Campus, Surbiton)

We are proud of our diverse learner groups, and range of support to enable access for all learners regardless of ability or background. However, we also recognize that some women benefit from the supportive and close-knit environment of a women-only class, which can help to develop the skills, confidence and ambition to succeed in mainstream education, work and community settings.

Some women have been socially marginalised because they left school with few or no qualifications, have a disability or have had their education or career plans disrupted by caring responsibilities. Some women have also experienced abusive or unhealthy relationships with friends, partners or family, and this can be an additional barrier to moving on.

This is an introductory course to introduce learners to digital marketing and social media. We will aim to explain the terminology associated with Digital Marketing and give practical skills to also try out some of these practices by introducing to you to different software systems and social media platforms.

You may be starting and developing a business, or wanting to work in this field and need an introduction.

You may have completed a web design or mobile apps course and wish
to consider how to market your services or products.

This course is taught in the class room in a socially distanced and safe setting at the Hillcroft campus.

Course Content

Safety Information
We want to keep you safe while you are at RHACC and as such all on-site classes will have additional hygiene procedures in place, as per government guidelines. Please note that if guidance changes, we may need to make changes to your course, such as reducing numbers attending onsite, or in the event of lockdown, postponing or moving the course online. Please act responsibly and do not attend the class if you display any of the symptoms of Covid-19 or have been in recent contact with someone who has. Please see government advice here.

Entry Requirements

To be eligible for this course you must be 19 or over on 31st August prior to the course start date.

Assessment Methods

Individual Learning Plan
Short tasks in class

Further Study Options

Digital Marketing Certificate Level 2
Other Digital Marketing and Social Media courses

Additional Information

You will need to have basic IT skills - computer, email, internet to be able to take part in the practical exercises.

The course is designed for women with little or no previous knowledge of this subject