Why Study This Course?
The OCNLR Level 4 qualifications in Digital Marketing are professional qualifications which offer practising and aspiring marketers flexible routes into the knowledge and understanding relevant to digital marketing, enabling them to apply this in the workplace and equip them for a successful professional career.
This course will help you to:
Understand what is meant by search engine marketing.
Know the key success factors for Search Engine Optimisation (SEO).
Understand the process of keyword research in search engine marketing.
Understand the key stages of paid search campaigns.
Understand the metrics and tools used to measure SEO and paid search performance.
Entry is by tutor approval only. Students should have a good knowledge of marketing and may already work within the marketing industry and have a basic understanding of some of the concepts of digital marketing.
Learners will need a good standard of literacy and numeracy prior to considering this course.(minimum level 2)
This course has a final written assessment to complete and a completion certificate.
For further course information or advice & guidance that is not answered in this outline, please email rbs@racc.ac.uk . You can also make an appointment for further information or tutor approval on our Open Days: http://www.racc.ac.uk/opendays
Please note that tutors may occasionally be changed at short notice. While teaching styles may vary, we ensure consistent quality across all of our courses. For this reason, a change of tutor does not qualify for a refund.