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PR Marketing & Advertising - Introduction
B00028

This course will introduce you to the world of PR, Marketing and advertising

Course Content

Marketing techniques and how to apply them to the business world.
How to create advertisements for all media forms and how advertising differs from both PR and Marketing.
How to develop your PR skills so that you know how to write effective press releases which will be attractive to the media.

Entry Requirements

There are no formal entry requirement for this course.

First Class Requirements

Pen and paper

Attendance Requirements

Regular attendance is essential on such a short course.

Assessment Methods

There is no formal qualification associated with this course. However the tutor will set learning activities as part of the learners? development on this programme. There will be activities on the course which require you to have skills in ICT such as searching the internet.

Further Study Options

Digital marketing
Social media for business
Content creation strategy
Search engine opimtisation
Video marketing

Additional Information

If you have any questions please contact: rbs@racc.ac.uk