Search Engine Optimisation - Masterclass

This course will be delivered online.

Maximise your sales through high search engine visibility. This one day training course will provide you with tried and tested advice and techniques to get you to the top of key search engines and deliver new business.

Course Content

Discover how SEO fits into your marketing strategy
Learn how to get the best possible return from your SEO campaign
Discover how to increase the number of quality & relevant website visitors
Develop a robust strategy for on-page and off-page optimisation
Discover how to develop a robust link building strategy (including social media optimisation)
Be aware how to avoid SEO pitfalls and search engine penalisation
Learn how to research and select the best keywords for your SEO campaign
Discover how to track success and measure ROI
Evaluate and establish best practice SEO through competitor benchmarking

Entry Requirements

To be eligible for this course you must be 19 or over on the start date of the course.

Marketing and communications executives and business owners who want to optimise their site to give better result or are keen to know what SEO consultants are charging for.

First Class Requirements

Social Media for Business
Website Design & Creation
Designing a Content Strategy for Social Media

Assessment Methods

Course fee includes:
Training booklet
Certificate of completion

If you have any further questions please contact

Further Study Options

Social Media for Business
Website Design & Creation
Designing a Content Strategy for Social Media

Additional Information

Some of our courses are now delivered through remote learning, including video conferencing (using Microsoft Teams, Zoom, Skype) and email contact with your tutor.

If your course is indicated as an ONLINE COURSE, you will need either a PC (with a camera and microphone), laptop, tablet, smartphone and access to the internet to be able to join the lessons. Lessons will run at the published time – so be ready and set up to join in.

We hope you will enjoy this new approach to learning – many of our learners have commented on how they are enjoying the classes and have improved their IT and digital skills in the process.

Please don't worry if some of this is new to you - you are not alone! See here for guidance on how to use our simple software. If you are experiencing any problems with connection or installing software for your online class please contact our learning resource team on We are here to help you.

If you are booking and paying for the course yourself
You can enrol directly online or in person at one of our centres at PK or CL

If your employer is paying for you or you are an employer wishing to pay for your staff

Please email stating:
1.The course code and title
2. The names of the learners and the total fee you are paying
3. The name and contact details for invoicing
We will then contact you to confirm your booking.