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Social Media for Business - Masterclass
B00472

Successful businesses have always talked and listen to their customers and the use of social media (discussion forums, blogs, FaceBook and Twitter) allows this conversation to extend over the Internet. This one day training course provides an insight into online social marketing and delivers practical guidance on how to apply these tools as part of your marketing strategy.

Course Content

• Discover social media, what it is, why you should use it and how to get maximum benefit
• How to use social media for communicating and engaging with customers-Twitter, Facebook, YouTube and LinkedIn
• How to select and use the most suitable social media channels for your business
• Developing a social media strategy
• How social media affects other marketing channels
• The dos and don'ts of using blogs and social networks.
• The potential pitfalls of social media and the importance of a having a social media policy

Entry Requirements

Small to medium sized business who are new to social media and want a cost effective method of communicating with their customers

Attendance Requirements

Regular attendance is essential on such a short course.

Assessment Methods

n/a

Further Study Options

RACC range of Search Engine Optimisation courses

Additional Information

If you are booking and paying for the course yourself
you can enrol directly online or in person at our centre.

If your employer is paying for you or you are an employer wishing to pay for your staff

Please email training@racc.ac.uk stating:
1.The course code and title
2. The names of the learners and the total fee you are paying
3. The name and contact details for invoicing
We will then contact you to confirm your booking.