2 courses
PR, Marketing & Advertising

Consumer Behaviour and Advertising

This course will be delivered online.

Understanding your consumers' behaviour and how they make decisions is crucial to successful campaigns, when it comes to creating great advertisement for your audience.

You will learn what influences costumers' buying decisions, and how you can present your products in a way that generates maximum impact, now that buying decisions have changed following the Covid-19 pandemic. You will also learn the importance of ethical values when doing advertising.

09/10/2021 - Sat (10:00-16:00) - ONLINE COURSE, see Additional Information - 2 weeks - £106.00 - B01460-212201
12/03/2022 - Sat (10:00-16:00) - ONLINE COURSE, see Additional Information - 2 weeks - £106.00 - B01460-212202

Marketing Strategy for your Business

Whether you want to learn how to grow your small business or your marketing skills need a boost to help you succeed in your marketing career, you will need some solid foundations in marketing strategy to find your market segment, understand how to get more leads, and how to expand your reach.

This course will be taught by a senior marketing specialist with 15 years of experience in international markets, working for various industries including manufacturing, education, franchise and events.

16/10/2021 - Sat (10:00-16:00) - Parkshot Campus - 3 weeks - £136.00 - B01457-212201
05/03/2022 - Sat (10:00-16:00) - Parkshot Campus - 3 weeks - £136.00 - B01457-212202
18/06/2022 - Sat (10:00-16:00) - Parkshot Campus - 3 weeks - £136.00 - B01457-212203