Print Digital Marketing and Social Media - Introduction
B01530
This is an introductory course to introduce learners to digital marketing and social media. We will aim to explain the terminology associated with Digital Marketing and give practical skills to also try out some of these practices by introducing to you to different software systems and social media platforms.
This course is for anyone wishing to start and develop a business, or wanting to work in this field and need an introduction. You may have completed a web design or mobile apps course and wish
to consider how to market your services or products.
Course Content
We will cover the following content
What Digital Marketing is and why it s important
Role of a website and how it is central to Digital Marketing
An overview of the types of Digital Marketing Techniques including:
Email Marketing
Search engine optimisation (SEO)
Search engine marketing (SEM)
Social Media Marketing (SMM)
Online Ads
Content Marketing
There will also be some time for practical work and trying out some of these
methods.
Entry Requirements
To be eligible for this course you must be 19 or over on 31st August prior to the course start date.
Assessment Methods
Individual Learning Plan
Short tasks in class
Further Study Options
Digital Marketing Certificate Level 2
Other Digital Marketing and Social Media courses
Additional Information
You will need to have basic IT skills - computer, email, internet to be able to take part in the practical exercises.
