Level 2 Certificate in Digital Marketing

Please note, Distance Learning courses have rolling start dates, meaning you can apply for this course at anytime and also study at your own pace, flexibly and with support from a personal tutor to help you succeed

The TQUK Level 2 Digital Marketing course is ideal for those who wish to develop their knowledge and understanding of Digital Marketing. The programme is designed for those who desire to form a foundation due to little or no previous digital marketing experience.

Learn the basics of marketing strategy including social media, Email and SEO (Search Engine Optimisation) as part of marketing campaigns

This qualification would be ideal for anyone who would like to develop their knowledge, understanding and competence with digital marketing, particularly those who use digital marketing in their current job role or wishing to change their career. Learners must already have basic IT skills and basic knowlegde of Word processing to be able to complete assignments successfully.

Course Content

Unit 1: Social Media for Business
* Section 1: Understanding the range of social media platforms available for use by business
* Section 2: Knowing how to use social media platforms to engage an audience
* Section 3: Understanding the role of social media in building brand reputation

Unit 2: Email as a Promotional Tool for Business
* Section 1: Understanding how email campaigns can help businesses reach and engage their audience
* Section 2: Planning an email campaign
* Section 3: Understanding the role of data protection regulations when implementing email campaigns

Unit 3: Digital Marketing Review
* Section 1: Understanding the role of digital marketing
* Section 2: Knowing how to review the effectiveness of digital marketing
* Section 3: Knowing how to use outcomes of digital marketing effectiveness reviews

Unit 4: Understanding Search Engine Optimisation for Business
* Section 1: Understanding the principles of Search Engine Optimisation (SEO)
* Section 2: Knowing how Search Engine Optimisation benefits business
* Section 3: Knowing how to use Search Engine Optimisation to benefit a business

Unit 5: Digital Marketing for Business
* Section 1: Understanding the role of digital marketing in business
* Section 2: Understanding how digital promotion is achieved
* Section 3: Producing a plan to promote a business through digital channels
* Section 4: Knowing how to use online presence to raise funds and cut costs

Entry Requirements

To be eligible for this course you must be 19 or over on 31st August prior to the course start date. You must have Level 1 English skills (e.g. Functional Skills English). If you are not able to produce evidence of an English qualification, you will be required to take a short assessment. To ensure this course and style of learning is suitable for you, we will also require you to complete a short course application and attend a brief [online] interview. You must have access to the necessary I.T equipment and internet service to study on this course. A PC, laptop or tablet is recommended.

First Class Requirements

You will be learning online but should be adequately prepared to create word processed documents to complete your assignments.

Attendance Requirements

You can study at your own pace but must stick to the assessment schedule provided on the platform.

Assessment Methods

This course is conducted via Distance Learning you will submit all assignment work through the learning platform to a fixed schedule . You will be assigned an assessor and you will receive feedback via the learning platform.

Further Study Options

On successful completion of this course you could consider Level 3 Access to Higher education Diploma in Digital Marketing at RHACC. Email

Additional Information

This course is delivered via the EQUAL learning platform, an award-winning, learning resource of the highest quality. Resources are designed to be engaging and interactive to keep you focused on your learning at all times. Studying via distance learning means you can choose when and where you study, although you are expected to complete your course within the given timeframe. We will ensure you get all the support you need throughout your course in the form of a personal course assessor.