Level 2 Certificate in Digital Marketing (DL)
B01631
This course will be delivered online.
Want to boost your digital marketing skills? This Distance Learning course lets you study at your own pace, anytime! Ideal for those with little to no experience, you'll learn the basics of marketing strategy, including social media, email and SEO. Perfect for career changers or those using digital marketing in their current role. Get support from a personal tutor and build a solid foundation in digital marketing.
Course Content
This course covers:
Social Media for Business: Understanding social media platforms, engaging an audience, and building brand reputation.
Email as a Promotional Tool for Business: Understanding email campaigns, planning an email campaign, and data protection regulations.
Digital Marketing Review: Understanding the role of digital marketing, reviewing effectiveness, and using review outcomes.
Understanding Search Engine Optimisation for Business: Understanding SEO principles, benefits, and how to use SEO.
Digital Marketing for Business: Understanding the role of digital marketing, achieving digital promotion, and producing a promotional plan.
Entry Requirements
To be eligible for this course you must be 19 or over on 31st August prior to the course start date.
You must be 19 or over on 31st August prior to the course start date.
You must have Level 1 English skills (e.g. Functional Skills English). If you cannot provide evidence, you'll take a short assessment.
You must complete a short course application and attend a brief online interview.
You must have access to the necessary IT equipment and internet service (PC, laptop, or tablet recommended).
First Class Requirements
You will be learning online but should be adequately prepared to create word processed documents to complete your assignments.
Attendance Requirements
You can study at your own pace but must stick to the assessment schedule provided on the platform.
Assessment Methods
You'll submit assignments through the learning platform to a fixed schedule. An assessor will provide feedback via the platform. This course is conducted via Distance Learning.
Further Study Options
On successful completion of this course you could consider Level 3 Access to Higher education Diploma in Digital Marketing at RHACC. Email rbs@rhacc.ac.uk
Additional Information
This course is delivered via the EQUAL learning platform, designed to be engaging and interactive. Distance learning means you choose when and where you study, completing the course within the given timeframe. We'll ensure you get all the support you need from a personal course assessor.

