Why Study This Course?
Want to boost your digital marketing skills? This Distance Learning course lets you study at your own pace, anytime! Ideal for those with little to no experience, you’ll learn the basics of marketing strategy, including social media, email and SEO. Perfect for career changers or those using digital marketing in their current role. Get support from a personal tutor and build a solid foundation in digital marketing.
You will:
Enhance your digital marketing skills.
Build confidence in social media, email marketing and SEO.
Gain essential skills for roles in marketing and administration.
Develop a strong foundation for a career change.
Learn at your own pace with tutor support.
This course covers:
Social Media for Business: Understanding social media platforms, engaging an audience, and building brand reputation.
Email as a Promotional Tool for Business: Understanding email campaigns, planning an email campaign, and data protection regulations.
Digital Marketing Review: Understanding the role of digital marketing, reviewing effectiveness, and using review outcomes.
Understanding Search Engine Optimisation for Business: Understanding SEO principles, benefits, and how to use SEO.
Digital Marketing for Business: Understanding the role of digital marketing, achieving digital promotion, and producing a promotional plan.
You will:
Enhance your digital marketing skills.
Build confidence in social media, email marketing and SEO.
Gain essential skills for roles in marketing and administration.
Develop a strong foundation for a career change.
Learn at your own pace with tutor support.
You must be 19 or over on 31st August prior to the course start date.
You must have Level 1 English skills (e.g. Functional Skills English). If you cannot provide evidence, you'll take a short assessment.
You must complete a short course application and attend a brief online interview.
You must have access to the necessary IT equipment and internet service (PC, laptop, or tablet recommended).
You'll submit assignments through the learning platform to a fixed schedule. An assessor will provide feedback via the platform. This course is conducted via Distance Learning.
This course is delivered via the EQUAL learning platform, designed to be engaging and interactive. Distance learning means you choose when and where you study, completing the course within the given timeframe. We'll ensure you get all the support you need from a personal course assessor.