Print Level 4 Award in Digital Marketing (Essentials)
B01681
This course will be delivered online.
The OCNLR Level 4 qualifications in Digital Marketing are professional qualifications which offer practising and aspiring marketers flexible routes into the knowledge and understanding relevant to digital marketing, enabling them to apply this in the workplace and equip them for a successful professional career.
Course Content
This course will help you to:
Understand the changes in consumer behaviour caused by digital technology.
Understand how the digital marketing environment can be examined.
Illustrate the different stages of the digital marketing planning process.
Understand how to apply elements of the digital marketing mix.
Know how digital marketing plans can be controlled and measured.
Entry Requirements
To be eligible for this course you must be 19 or over on 31st August prior to the course start date.
Entry is by tutor approval only. Students should have a good knowledge of Digital Marketing and may already work within the marketing industry and have a basic understanding of some of the concepts.
Learners will need a good standard of literacy and numeracy prior to considering this course.(minimum level 2)
First Class Requirements
All resources are electronic and served to you via our online learning portal.
Attendance Requirements
All absences need to be reported, as this is a vendor qualification course. If you are aware of any commitments that will cause you to be absent please let the Tutor know as soon as possible.
Assessment Methods
This course has a final assessment tasks and a completion certificate. If you are working or self employed you will be able to relate the assignment to your particular context.
Further Study Options
You can progress onto other digital marketing or related courses such as Level 4 Award in Search engine marketing , Level 3 Access to Higher Education.
To have a detailed discussion about your progression options either discuss with your course tutor or contact iag@racc.ac.uk
Additional Information
For further course information or advice & guidance that is not answered in this outline, please email rbs@racc.ac.uk . You can also make an appointment for further information or tutor approval on our Open Days: http://www.racc.ac.uk/opendays
