Why Study This Course?
The OCNLR Level 4 qualifications in Digital Marketing are professional qualifications which offer practising and aspiring marketers flexible routes into the knowledge and understanding relevant to digital marketing, enabling them to apply this in the workplace and equip them for a successful professional career.
This course will help you to:
Understand the changes in consumer behaviour caused by digital technology.
Understand how the digital marketing environment can be examined.
Illustrate the different stages of the digital marketing planning process.
Understand how to apply elements of the digital marketing mix.
Know how digital marketing plans can be controlled and measured.
Entry is by tutor approval only. Students should have a good knowledge of Digital Marketing and may already work within the marketing industry and have a basic understanding of some of the concepts.
Learners will need a good standard of literacy and numeracy prior to considering this course.(minimum level 2)
This course has a final assessment tasks and a completion certificate. If you are working or self employed you will be able to relate the assignment to your particular context. The final assignment is worked on throughout the course and is a number of tasks set to a scenario and approx 3000 words.
For further course information or advice & guidance that is not answered in this outline, please email rbs@racc.ac.uk . You can also make an appointment for further information or tutor approval on our Open Days: http://www.racc.ac.uk/opendays
Please note that tutors may occasionally be changed at short notice. While teaching styles may vary, we ensure consistent quality across all of our courses. For this reason, a change of tutor does not qualify for a refund.