Why Study This Course?
This course covers three essential areas: WordPress Web Development, Web Analytics, and Search Engine Optimization (SEO). Gain practical skills in
creating and customising professional websites using WordPress, analysing user behaviour with tools like Google Analytics, and optimising website
visibility on search engines.
This course includes the following:
WordPress basics - understand the platform s architecture, installation, and customisation.
Themes and plugins - explore pre-designed themes, create custom templates, and enhance functionality.
Responsive design - optimise websites for various devices.
Google analytics - tracking user behaviour, setting up goals, and interpreting data.
Conversion Rate Optimisation - learn to improve website performance based on analytics insights.
Search Engine Optimisation (SEO) - identify relevant keywords for better search visibility.
On-Page optimisation - optimise content, meta tags, and URLs.
Whether you re an entrepreneur, marketer, or professional seeking career growth, this course equips you with practical skills to create effective websites,
analyse user data, and boost online visibility.
You will need to have a good level of IT literacy to fully take advantage of this course. This includes navigation, file management, and some understanding
of website design. This course is well suited to working professionals and marketers who wish to develop their website knowledge further.
You will be assessed via your personal learning plan (PLP) and a range of practical activities
Whilst you do not need to have a website already, it may help if you have some prior knowledge and experience
Please note that tutors may occasionally be changed at short notice. While teaching styles may vary, we ensure consistent quality across all of our courses. For this reason, a change of tutor does not qualify for a refund.