This Essentials course gives learners a practical grounding in digital marketing and social media. Learners will leave with a simple plan you can put into action, and the know-how to see what’s working. Get more from your social media and marketing without hiring an agency.
SMEs, retail and hospitality businesses, sole traders, and charities or social enterprises with fundraising or communications roles.
- Posting without a plan and seeing little result
- Not sure which platforms are worth the time
- Marketing is done by whoever has time, without training
- No clear way to tell what’s working
- Plan simple, realistic marketing activity
- Choose the right platforms for your audience
- Write and schedule engaging posts
- Understand basic analytics and what to measure
- Use email and social media together
- Practical planning for your own organisation during the course
- Two afternoons (Wed and Fri, 1–5pm) — no full day out of the business
- Small groups — up to 12
- At our Richmond campus, at your workplace, or live online
- Practical and hands-on, led by an experienced tutor
- More consistent, purposeful marketing
- Better return on the time staff already spend
- Clearer reporting on what works
- Skills kept in-house
- Book individual places on a scheduled course, or book the whole course for your team
- Team bookings: at our Parkshot campus in Richmond or at your premises, on dates by arrangement
- Free pre-course check: short pre-course form: business goals, current channels
- Parkshot campus is a short walk from Richmond station (train, tube and Overground); parking is limited
- Contact [employer enquiries contact] for group rates