This Essentials course explains how people find businesses and organisations online, and what leaners can do to be found more easily. Learners will work on real improvements to their (your) own website. Help customers find you online – make your website work harder.
SMEs with websites, retail and hospitality businesses, and charities wanting more visibility for services or fundraising.
- The website doesn’t show up when people search
- Paying for ads without knowing if they work
- No one in-house understands search
- Website traffic isn’t turning into enquiries
- Understand how search engines rank websites
- Research the keywords customers actually use
- Improve web pages for search
- Set up and manage Google Business Profile
- Understand the basics of paid search and measure results
- Work on your own website during the session
- Two afternoons (Wed and Fri, 1–5pm) — no full day out of the business
- Small groups — up to 12
- At our Richmond campus, at your workplace, or live online
- Practical and hands-on, led by an experienced tutor
- More people finding your organisation online
- Better use of any advertising budget
- In-house know-how instead of agency reliance
- Clear measures of what’s working
- Book individual places on a scheduled course, or book the whole course for your team
- Team bookings: at our Parkshot campus in Richmond or at your premises, on dates by arrangement
- Free pre-course check: pre-course form: website URL + goals
- Parkshot campus is a short walk from Richmond station (train, tube and Overground); parking is limited
- Contact [employer enquiries contact] for group rates